Millenials entering the workforce are likely to pass on a career in the insurance industry, according to a recent survey conducted by the Hartford Financial Services Group. But the industry can leverage technological innovation to hook new recruits.

The company’s “2015 Millennial Leadership Survey” measured millennial interest in various industries in order to gauge their preferred line of work. What it found is a genuine disconnect between insurance companies and the current generation, otherwise called a “Gen Y gap”, the Hartford said.

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