By the 100th word of “Why Are Women Leaving the Tech Industry in Droves?”, a February article in the Los Angeles Times, readers meet two women who, after more than a decade each in the industry, decided to leave forever because of “a hostile and unwelcoming environment for women.” The Guardian followed up two weeks later, in “Silicon Valley is cool and powerful. But where are the women?” which opened with the statement, “Sexist behaviour in the valley is widespread and well-documented.” Late in the summer, the New York Times wrote an article about the “bruising workplace” at, which, though it focused on all workers regardless of gender, included a paragraph noting that the retail giant lacked even a single woman on its top leadership team and said that “Motherhood can be a liability.”

With the technology industry at large embroiled in this crisis, now is the time for insurance companies to step up and offer talented women in technology a clear alternative, according to several of this year’s Women in Insurance Leadership honorees. The industry faces a dearth of qualified tech employees, and is competing against other industries for the best talent. So insurers can pull ahead by projecting a clear message to the qualified women who may be turned off by the toxic technology sector at large: We welcome you.

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