Denver - Englewood, Colo.-based InsureMe online service earned four standard of excellence awards from the Web Marketing Association (WMA).The WMA was developed to help set high standards in Web marketing and development. The association's annual Web Marketing Award names the best sites in 96 industry categories in 33 countries around the world. Submitted sites are judged on seven criteria: design, innovation, content, technology, interactivity, copywriting and ease of use.
Three InsureMe blogs were nominated: the InsureMe Affiliate Blog, the InsureMe Agent Blog and the InsureMe Insurance Blog. Each of the blogs concentrate on issues and news surrounding the company's respective audiences--affiliate marketers, insurance professionals and insurance shoppers.
The InsureMe Affiliate Blog earned two awards, the Blog Standard of Excellence and the Marketing Standard of Excellence. Both the InsureMe Agent Blog and the InsureMe Insurance Blog earned the Insurance Standard of Excellence Award.
All three blogs scored high marks for copywriting, content and ease of use, when compared to other industry-related sites.
Head affiliate blogger, James Omdahl, sees the WMA recognition as an important milestone the insurance industry, which he believes has typically fallen behind in Web usage and development standards.
"We hope this is a turning point, not just for the InsureMe blogs but for the insurance industry as well," notes Omdahl. "Our blogs are all about breaking barriers, establishing new standards and building relationships with industry peers and insurance shoppers."
The InsureMe blogs are updated five days a week and are free for the public to read and comment on. Recently the InsureMe bloggers expanded their blogging horizons to include video blogging, or vlogging.
Source: Business Wire
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