Los Angeles - Mercury General Corp., a Los Angeles-based auto insurer, is using a new interactive destination Web site to highlight its recent advertising campaign—Mercury Theory.The campaign features a suite of 10 30-second TV commercials and the interactive Web site www.mercurytheory.com.
"This campaign gives us the ability to communicate Mercury's core values—low rates, great service and financial stability—in such a way that will leave a lasting impression upon consumers while we entertain them," says Erik Thompson, director of advertising at Mercury.
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