Los Angeles - Mercury General Corp., a Los Angeles-based auto insurer, is using a new interactive destination Web site to highlight its recent advertising campaign—Mercury Theory.The campaign features a suite of 10 30-second TV commercials and the interactive Web site www.mercurytheory.com.

"This campaign gives us the ability to communicate Mercury's core values—low rates, great service and financial stability—in such a way that will leave a lasting impression upon consumers while we entertain them," says Erik Thompson, director of advertising at Mercury.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access