When executive recruiters at Los Angeles-based Farmers Insurance Group need to fill a vacant position, posting a print version of a job opening to attract prime candidates is regarded as an option-albeit an increasingly obsolete one.Call it an evolution from a "dinosaur" methodology to a "monster" opportunity. That's because at Farmers, a host of job-recruitment Web sites-from Monster.com to Insurance-pros.net-are bringing the lion's share of new claims executives. With such a success rate, it's no surprise that the Web has stepped forward to become the predominant tool of choice to fill staffing.

"Recruiting to fill positions offline is 'old school,'" states Jason Keller, a national claims executive recruiter for Farmers Insurance. "We still place print ads, but it's really being phased out. We conduct 95% of our recruiting online, with Monster.com giving us good exposure to support-level positions, while a site like Insurance-pros.net provides us with a smaller but select group of adjusters, subrogation specialists, SIU (special investigation unit) experts and claims center managers.

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