ISO, a subsidiary of Verisk Analytics, has created a vehicle decision tool to provide insurers with a method of analyzing driving location risk using GPS data from telematics devices. The patent-pending, GeoMetric vehicle decision tool promises to allow insurers to assess the risk of an insured based on actual driving locations, while keeping the insured’s driving locations private.

ISO says many auto insurers are interested in using telematics to collect accurate data on driving locations to develop differentiated, cutting-edge auto insurance products. However, obstacles related to technology, data management, analytics and cost can result in years of delay, and some consumer and privacy advocates object to the use of Global Positioning System data to record driving behavior and vehicle location as an infringement of privacy, according to ISO.

“The GeoMetric report has been designed to allow insurers to differentiate their driving behavior programs from competitors through analytics with minimal development,” says Steven Craig, GM of Applied Informatix and A-PLUS. “Our survey on telematics conducted in June with more than 1,000 Americans indicates a desire for privacy, but a willingness to share some detail or information that would allow a more individualized insurance premium. We designed GeoMetric to provide insurers with the information needed to make better decisions when creating more individualized products, while protecting policyholder privacy.”

ISO says the GeoMetric report service is the first product available from its Applied Informatix unit, which was established to gather and analyze data from installed telematics equipment.

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