Instead of purchasing new software, more than half of nearly 2,200 IT executives and technology decision-makers from Forrester's Business Data Services survey say they will be spending IT budgets on the operation and maintenance of existing applications in 2010. The fastest-growing small to midsized software markets will be customer relationship management or information and knowledge management, more than 20% of all small- and medium-size businesses (SMB) have concrete plans to implement these in 2010 or later.
According to Forrester’s findings, the poor economic environment created a backlog of business application software upgrade activities for firms, and many plan to address the issue this year. Forty-one percent of enterprises and 21% of SMBs plan to upgrade existing finance and accounting software, 48% of enterprises and 19 percent of SMBs plan to upgrade their CRM applications, and 52% of enterprises and 18% of SMBs plan to upgrade industry-specific software.
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