Atlanta - Consumers can now apply online for health insurance through Kaiser Permanente of Georgia's Personal Advantage online consumer portal, which is powered by the Southborough, Mass. -based ikaSystems' enterprise-wide technology platform. Kaiser Permanente's Personal Advantage product has several plan offerings targeting the individual market."Since implementing the portal just over a month ago, we've received 1,116 Personal Advantage applications," says Nancy Melton, Kaiser Permanente's Personal Advantage product manager. "This represents a significant increase over any previous month in the past year."

"Consumer response to Kaiser Permanente's online application process has been positive," she says. "Since launching ikaSystems' technology, support calls from consumers regarding the application process have significantly decreased and the online application process has vastly improved. The ikaSystems' robust online functionality is enabling us to far exceed consumer expectations."

Kaiser Permanente's Personal Advantage online portal connects brokers and consumers through an automated application process that includes Web-based health insurance quote generation, online application submission, and back-end support for medical underwriting.

Integrating the consumer and broker pieces of the application process provides online collaboration. Registered brokers can initiate a quote on the consumer's behalf, and in effect, create a "blue-print" of suggested plans. The broker can then send an e-mail to the consumer that contains a link to the consumer portal. This directed approach enables brokers to channel business toward Kaiser Permanente's Personal Advantage consumer portal. Consumers can then compare plans and apply for coverage online.

Source: ikaSystems



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