Atlanta - Consumers can now apply online for health insurance through Kaiser Permanente of Georgia's Personal Advantage online consumer portal, which is powered by the Southborough, Mass. -based ikaSystems' enterprise-wide technology platform. Kaiser Permanente's Personal Advantage product has several plan offerings targeting the individual market."Since implementing the portal just over a month ago, we've received 1,116 Personal Advantage applications," says Nancy Melton, Kaiser Permanente's Personal Advantage product manager. "This represents a significant increase over any previous month in the past year."

"Consumer response to Kaiser Permanente's online application process has been positive," she says. "Since launching ikaSystems' technology, support calls from consumers regarding the application process have significantly decreased and the online application process has vastly improved. The ikaSystems' robust online functionality is enabling us to far exceed consumer expectations."

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access