More than a dozen life insurers will now find their online presence under the microscope of Corporate Insight, a consultant for the financial sector and insurance industry.
The firm has introduced “Life Insurance Monitor,” a service that will focus on “the online user experience offered by leading life insurance firms to prospects, clients and advisers,” according to a press release. This will include social media, mobile capabilities, interactive tools and resources, website reviews, as well as evaluations of how client communications and transactions are carried out. To supplement this, trends and changes in competitive spaces will also be covered.
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