Nearly 10 years ago, Laura Bennett set out to start a pet insurance business in the United States, an ambitious move for anybody, let alone someone limited to actuarial experience.

Bennett, originally from the United Kingdom, got her start with Canada Life Insurance in Toronto where she was hired as an actuary: "I had the best time ever, it was fantastic-it's mathematics but with a practical business application." Over the course of 12 years, increasing responsibilities and corporate pressures began to impinge on her enthusiasm, so she stepped away to get her MBA at Wharton School of Business, where she soon found inspiration from a friend's cat.

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