LexisNexis Acquires MarshBerry Sales Portal

Sales automation technology and LexisNexis Insurance Exchange expand broker sales, marketing management capabilities.

LexisNexis Risk Solutions has acquired the Sales Portal from MarshBerry, an insurance consulting and M&A advisory firm. The Sales Portal is a sales management automation tool that will be offered by the LexisNexis Insurance Exchange.

LexisNexis says the Sales Portal expands the functionality of a producer’s desktop and the propensity for new business production by automating all three aspects of the sales process: lead management, pipeline management and stewardship/service timelines. The insurance brokerages currently using the Sales Portal write more than $1 billion in aggregate commission income.

For brokers and agents already using the Insurance Exchange, the Sales Portal adds sales management capabilities and delivers new practices in business development and account retention, LexisNexis adds. The Web-based technology is intended to enable agencies and brokers to track producer sales activity and manage service commitments relative to customer accounts. The platform maintains on-going client service throughout, via its internal tracking and compliance mechanism, combined with external communications and reporting.

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