Of the 14 life insurance firms monitored by Corporate Insight, Liberty Mutual and USAA were cited as having the strongest social media performances and were awarded top grades.
Liberty Mutual was noted for providing access to its social media sites on its public website via a static menu, providing users a variety of options and platforms on which to share content. While both companies were noted for the variety of content they posted to YouTube, USAA was acknowledged for posting on a more consistent basis than any of the other firms. USAA was also praised for catering to its military clientele and offering several community sharing sites and blogs, accessible via its public website.
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