Most consumers admit that purchasing life insurance is not something they relish-mainly because of the issue of their mortality. For life insurers, selling their various products has been difficult as well, but this shortcoming has little to do with consumer resistance.

While individuals have a ready-made excuse in delaying acquiring life coverage, industry observers say life providers have been shackled by their own inefficiencies-a situation that must be rectified. These sore spots have been marked by a lack of systems integration to properly serve agents, reliance on paper processing and inadequate underwriting strategies.

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