For years, life insurance providers and their agents have relied on obtuse, text-heavy sales presentations to their individual customers. Too often, though, poor sales presentation tools fail to enlighten individuals concerning the magnitude of a life purchase.

But some insurers on the leading edge of technology have determined that there are indeed more effective ways to make life and annuity products palatable to potential customers. Hartford-based Travelers Life & Annuity is among several life insurers that have upgraded their existing desktop-driven sales presentation system--an upgrade intended to provide independent agents with electronic sales and marketing tools to convince clients about the necessity of life and annuity products within their individual portfolios.

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