In the aptly titled study by LIMRA, “It’s All About Me,” nearly 20% of life insurance producers reported a willingness to switch their allegiance to another carrier whose corporate culture, style and office support was seen as a better fit.

Among those who did make the leap, they noted how relations soured over time after feeling “detached” or “underappreciated” – pointing up the importance of maintaining open lines of communication.

“It’s clear that high-performing producers will always be in demand,” Polly Painter Eggers, a senior researcher for LIMRA Distribution Research, recently was quoted as saying. “A successful retention program works to provide not just strong service support, but also offers training and flexibility to meet the individual needs of their producers.”

While LIMRA’s 2009 Marketplace Dynamics survey found that more than half of the producers polled primarily attributed their success to personal drive and motivation, other key factors included product lines, business models and support services.

This story has been reprinted with permission from Employee Benefit News.

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