In an effort to feature more insurtechs, Digital Insurance has modified the format of our Meet the insurtech series.
Qiyun Cai, founder and CEO of Fintary, shared insights into the company and the technology it's using. Responses have been lightly edited.
What's the origin story of the company?
Fintary was born out of firsthand frustration with the insurance industry's operational inefficiency. Founder Qiyun Cai spent years in insurance, buried in spreadsheets managing commission hierarchies, overrides, bonuses, and chargebacks. Late nights reconciling data made her realize that what should have been a driver of growth had become a drag on it. She saw an opportunity to reimagine commission management—not as a cost center, but as a growth engine. Fintary was founded to automate these complex operations and give insurance organizations the infrastructure to scale efficiently while strengthening agent relationships.
When was it founded and/or when was the product launched?
Fintary was founded in 2023, and its first product launched that same year. In just two years, the platform has grown rapidly across multiple insurance lines, powering commission operations for life & annuity, employee benefits, health, property and casualty organizations, and more.
Can you tell me about the founders/founding team?
Fintary was founded by Yu Chen, Michael Lee and myself. I am a former insurance founder and Harvard MBA
Yu Chen and Michael Lee lead customer success and engineering, respectively, with prior experience at big tech companies, and several fast-growing startups.
Together, the team blends insurance insight with world-class technical execution to build enterprise-grade systems designed specifically for the industry's complex financial workflows.
Any meaning behind the company name?
Initially, the founders wanted something short, modern and memorable—and Fintary.com happened to be available and one of the few names everyone liked. Over time, it's come to represent what the company stands for: bringing clarity and intelligence to financial operations in insurance.
How many employees?
25 employees
Where is the company based?
San Francisco, California with teams across North America.
What pain points is the technology trying to solve?
Fintary's AI-powered platform automates commission processing, reconciliation, reporting, and insights—eliminating spreadsheets, reducing costly errors, and ensuring agents are paid accurately and on time. The result: streamlined operations, higher retention, and real-time profitability visibility by carrier, product, and agent.
What funding rounds has the company had?
Fintary has raised $12.8 million to date. Its $10 million Series A was led by Infinity Ventures with participation from Sierra Ventures and existing investors. The funding is helping scale Fintary's engineering and customer success teams, expand its AI capabilities, and extend its platform into broader areas of insurance financial management.
What's ahead?
Fintary is building the infrastructure that will power the next generation of insurance growth. Commission processing is just the beginning—the company is extending its platform into other areas of insurance financial operations, giving insurers real-time control and insight across their revenue ecosystem. As the industry faces mounting pressure to improve margins, reduce operational drag, and elevate agent experience, Fintary aims to be the technology backbone that helps carriers and agencies transform efficiency into a strategic advantage.
