iPipeline, a provider of on-demand software that supports marketing, selling and processing solutions, announced that Minnesota Life Insurance Co., a Securian Financial Group affiliate, has selected iGO e-App for its individual life insurance business. Under the agreement, Minnesota Life will use iGO for its individual term and indexed universal life products with the intention of adding additional product lines in the future.

Designed to reduce errors and speed application processing, iGO enables producers to potentially accelerate sales by reducing cycle time and leveraging e-signature and e-submission to achieve straight-through processing, iPipeline says.

“The industry is trending away from content distribution to transactional processing where the producer generates 100% in good order applications for e-submission directly at the point of sale,” says Timothy Wallace, CEO, iPipeline. “The positive impact on cycle time reduction and placement ratio lift is enormous. By deploying iGO e-App, producers can work smarter and faster to achieve new efficiencies. In addition, they’ve tapped into the largest distribution network within the U.S. to extend brand presence and grow market share.  We are pleased to have Minnesota Life join our expanding list of iGO e-App carriers.”

“Offering a next-generation selling and processing solution directly impacts our producer’s ability to succeed, while helping us retain and attract the best talent,” says Craig Frisvold, VP, Minnesota Life Insurance Co. “It also enhances our outstanding service capabilities to our clients and producers. We want that experience to be the best in the industry. iPipeline’s streamlined approach speeds processing and paves the way to implementing other automated solutions for our producers.”



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