Among the six insurance agencies selected for the “2013 Best Practices Study,” conducted by The Independent Insurance Agents & Brokers of America, top technology investment priorities include Internet marketing and social media for the three agencies with revenue of less than $5 million. Investments in agency management systems were the priority for those with revenue greater than $5 million

Internet marketing and social media investments ranked fourth for the larger agencies, which Insurance Agents & Brokers of America (IIABA) said may be because they already have made those investments. Across all revenue groups, 1.3 employees on average devote 10 percent of their time to social media activities.

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