The Motorists Insurance Group, an insurance solutions company, has signed on as an investor and listed carrier on TrustedChoice.com.
Through TrustedChoice.com, the Consumer Agent Portal (CAP) offers digital marketing services to independent insurance agencies. Motorists will support CAP as it continues to evolve the portal to help consumers find local agents. CAP is building an online resource center at TrustedChoice.com, focused on educating the consumer and connecting him with the right agent and the right coverage, said the company.
See also: Co-Branding in the Digital Age
Through the TrustedChoice.com portal, insurance buyers can obtain comparative, real-time quotes on personal auto and homeowners insurance and search for an independent insurance agent to obtain insurance. Insurance buyers also can browse a library of insurance-related information and articles. TrustedChoice.com maintains an agent directory, and the site's traffic generates new sales leads for the agents.
"We only sell our products and services through independent agents and our commitment to agents has never been stronger," said David L. Kaufman, president and CEO at Motorists. "By engaging with CAP, we give independent agents another tool to grow their business and provide a better opportunity to be visible online where insurance consumers are doing a lot of research prior to buying from an agent."
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