COLUMBUS, Ohio-- Ringing cell phones are a welcome sound to Nationwide, so long as the company's longtime jingle is playing. Nationwide is one of the first companies in the U.S. to offer an advertising jingle as a ring tone. Trendwatchers have dubbed the phenomena "jingle casting."

The insurance and financial services company is reaching out to consumers offering its "Nationwide is On Your Side" jingle to cellular phone users through its web site. The ring tone offer is part of the company's new $58 million advertising campaign to increase brand awareness.

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