Two of the defining institutions in Columbus, Ohio – Nationwide Insurance and The Ohio State University (OSU) – are collaborating to get the best data scientists into the insurance industry.

The Nationwide Center for Advanced Customer Insights (NCACI) gives OSU students in advanced degree programs the ability to work with real-world data to solve some of the biggest insurance business problems.  Faculty and students from the marketing, statistics, psychology, economics and computer science departments work with Nationwide to develop predictive models and data mining techniques aimed at improving marketing and distribution, identifying consumer behavior patterns, and increasing customer satisfaction and lifetime value.

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