In an effort to instill confidence in insured retirement strategies by advocating for the consumer, NAVA has rebranded, immediately becoming the Insured Retirement Institute (IRI), now based in Washington, D.C. Along with the name change is a new staff focused on ensuring the insured retirement strategies industry thrives in the future, while protecting the consumers who invest in guaranteed income products such as annuities and promoting the highest ethical standards.


IRI’s new mission is to:


•  Encourage industry adherence to the highest ethical principles;

•  Promote better understanding of the insured retirement value proposition;

•  Develop and promote best practice standards to improve value delivery; and

•  Advocate before public policy makers on issues affecting insured retirement strategies.


“Becoming IRI is about more than just rebranding—IRI represents a new direction, not only for our association, but also for the entire insured retirement industry and the consumers who rely on our strategies,” says Mark Casady, chairman and CEO of LPL Financial and IRI Chair, Board of Directors. “It’s a change we expect will have an immediate and lasting impact for IRI members, financial advisers and their clients.”


IRI says it will focus on the best interest of the consumer and improved productivity of the industry based on enhanced consumer confidence in the value they receive from insured retirement planning by becoming the authoritative source of all things pertaining to annuities, insured retirement products and retirement planning. The consumer will become a new focal point for intelligence gathering and financial advisers will be brought into membership to provide them with greater information, tools and training.


“This is a critical moment in our industry that requires a new, reinvigorated approach,” says Cathy Weatherford, CEO and president of IRI. “IRI will be a trusted resource for consumers looking for guaranteed income in an economy and times where there is little certainty. We will provide consumers with the knowledge and confidence in retirement planning that can no longer be taken for granted.”


IRI’s new Web site— <>—is designed to capture the needs of the investing community and provides relevant content and tools on retirement investing. The new site offers IRI members, financial advisers and consumers a central, trusted resource for the latest news and innovative tools for insured retirement planning. The Web site also provides a complete list of staff.


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