A majority of business leaders believe in the value of using data and analytics to drive decisions in their organization, but say they lack confidence in their ability to measure the effectiveness and impact of data and analytics. Further, they mistrust the analytics used to drive those decisions.

Those are among the findings of a new Forrester Research study commissioned by KPMG, “Building Trust in Analytics.” The study polled 2,165 professionals from 10 countries to identify in which areas businesses are using data and analytics, and to what extent they trust the models and processes they used to drive decision making and desired outcomes.

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