The Personal Lines Growth Alliance announced that Richard Gilman, APR, CMP, is its newest executive director. The 27-year industry veteran will oversee a communications, education and advocacy campaign to promote knowledge and understanding of how the personal lines market can add to an agency’s bottom line.

The mission of the Alliance is to work with the players in the independent agency system and help them grow their share of the personal lines market. The $230 billion of personal lines premiums represents a significant potential for independent agents, Gilman says. “It will be the Alliance’s role to provide a platform of information and education to agents and brokers on how to capture a greater share of that market,” he continues.

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