The Personal Lines Growth Alliance announced that Richard Gilman, APR, CMP, is its newest executive director. The 27-year industry veteran will oversee a communications, education and advocacy campaign to promote knowledge and understanding of how the personal lines market can add to an agency’s bottom line.

The mission of the Alliance is to work with the players in the independent agency system and help them grow their share of the personal lines market. The $230 billion of personal lines premiums represents a significant potential for independent agents, Gilman says. “It will be the Alliance’s role to provide a platform of information and education to agents and brokers on how to capture a greater share of that market,” he continues.

“We are pleased to have Rick on board driving our campaign forward. His association leadership experience, knowledge of insurance and passion for the independent agency system makes Rick the right person for this position,” says Steve Brooks, chairman of the PLGA board.

Prior to this role, Gilman served as VP of communications for ACORD. He began his career as a trade journalist for the Journal of Commerce and National Underwriter publications. He went on to the Insurance Information Institute (I.I.I.), where he was director of Subscriber Services. During his 12 years at I.I.I., he served as executive director of two other insurance associations.

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