The Professional Insurance Marketing Association (PIMA), a national membership association of agents, brokers, third-party administrators and insurance underwriting companies, named the winners of its annual Marketing Methods Competition at the 2010 PIMA Mid-Year Meeting held in Lansdowne, Va., last month.
PIMA Marketing Methods awards are bestowed upon those member insurance direct marketing efforts that display outstanding marketing and creative strategy and deliver measurable results.
Aon Affinity Insurance Services’ Nurses Service Organization (NSO) Professional Liability Insurance Social Media Campaign was awarded Best of PIMA. Other Gold Award winners were Forrest T. Jones & Co., Inc., Marsh Consumer, and Pearl Insurance Group. The expert panel of judges consisted of Sue Fox Ruggiero of NEA Member Benefits, Eric Rozencwaig of ABIS, and Stephanie Johns-Chin of Chubb Consumer.

The 2010 PIMA Marketing Methods Competition winners are:

Mail Solicitation for Guaranteed Issue Product:
GOLD – Marsh Consumer
BRONZE – Marsh Consumer
HONORABLE MENTION – Marsh Consumer 
Mail Solicitation for Simplified Issue Product:
BRONZE – Marsh Consumer
HONORABLE MENTION – Forrest T. Jones & Co., Inc.
Mail Solicitation for Underwitten Product:
BRONZE – Marsh Consumer
HONORABLE MENTION – Marsh Consumer
Multiple Effort Marketing Campaign:
GOLD – Marsh Consumer
SILVER – Bodden Partners
SILVER – DMW Direct
BRONZE – Marsh Consumer
HONORABLE MENTION – United Healthcare Student Resources
Customer Cross-Sell and Upgrade Marketing:
SILVER – Marsh Consumer  
Lead Generation Campaign
GOLD – Pearl Insurance Group 
SILVER – DMW Direct
SILVER – Marsh Consumer
BRONZE – Bodden Partners
HONORABLE MENTION – Marsh Consumer
Conservation/Retention Campaign:
GOLD – Marsh Consumer
HONORABLE MENTION – Marsh Consumer
E-Commerce Websites
GOLD – Forrest T. Jones & Co., Inc.
BRONZE – DMW Direct
Self-Promotion – Company Members/Business Partners:
BRONZE – North American Communications
Other Media
GOLD – Aon Affinity Insurance Services

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