Progressive has launched a comprehensive Web site optimized for mobile users. Many of the features on the site are also on Progressive’s free iPhone app, currently available for download in the App Store.

The insurer says many features of the iPhone app and mobile site are useful regardless of whether a person is insured by Progressive. Others are designed to make it easier for Progressive customers to manage their insurance.

“Our research shows us that Progressive customers are more likely than the general population to have smart phones, and are significantly more likely to use those phones for financial transactions, including paying insurance bills,” says Matthew Lehman, Progressive Web experience director. “In short, our customers expect to interact with us not only from their PCs, but increasingly from their phones as well. Our mobile Web site and iPhone app are designed to give our customers and potential customers the access and convenience they want.”

On both the iPhone app and the mobile Web site, people can:

• See crash test results and recall notices

• Compare the relative costs of insuring different cars

• Find nearby agents’ offices on an interactive map

• Request a quote

• Watch Progressive TV commercials

• Make payments

• See a copy of their insurance ID card

On the mobile Web site, people also can sign up to receive mobile alerts for payment information, such as due dates and electronic payment deductions.

For claims reporting, the Progressive iPhone app sends the information directly to Progressive. The insurer says this is different from apps that gather information that a customer later has to report to their insurance company.

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