MAYFIELD VILLAGE, Ohio--The Progressive group of companies, the third largest auto insurance group in the country based on premiums written, today announced the debut of its newest Web site, driveinsurance.com, highlighting the important role that independent agents and brokers play in Progressive's business model.
Drive Insurance from Progressive is the new brand designed to help independent agents and brokers grow their business and was introduced by the company in September.
The Web site is a key component of Drive's marketing campaign, which communicates to consumers the advantages that independent agents provide over captive agents. Consumers who see Drive television advertising will be directed to driveinsurance.com to get more information and to find a local agency.
The Web site also offers independent agents and brokers valuable marketing opportunities through the Find an Agent and quoting/referral functions.
"We've been talking to agents about the Drive brand for a few months now, and the biggest 'buzz' we hear from them is about driveinsurance.com," said Bob Williams, group president, Drive Insurance from Progressive. "They're pleased that we're applying our Internet know-how to a Web site designed for people who buy from agents, and are really excited at the chance to use the site to help grow their agencies. We'd love for consumers as well as agents and brokers to give driveinsurance.com a test drive."
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