ProSight Specialty Insurance has announced the launch of a new online policy purchasing tool, ProSight Direct, for small business owners.

Given the carrier’s presence in the entertainment industry, ProSight’s product is first being rolled out to DJs, it says. The insurer plans to expand the offering to other small business professionals, including personal trainers and health & wellness coaches over the next couple of months. Each product will be tailored to specific business needs.

In 2017, ProSight tapped Duck Creek to upgrade its core systems technology, with intentions of being able to launch and customize new products like ProSight Direct more easily. As part of the agreement, the specialty insurer also partnered with Accenture, a Duck Creek platinum premier delivery partner, to integrate its new policy platform with already running internal and third-party systems.

"ProSight Direct is all about putting the insurance-buying experience into the customer's hands,” said Joe Beneducci, CEO of ProSight Specialty, in a statement. "Our goal is to deliver an online experience that customers prefer and deserve."

The new offering removes all industry jargon at the policy purchase stage, and enables customers to manage policies 24/7, according to the company. This includes easy access to customized certificates of insurance and the ability to manage claims online.

"An increasing number of small business professionals are going online to buy insurance," said Darryl Siry, chief digital officer of ProSight Specialty. "We built this platform to offer a simple, tailored experience for these professionals and to enable them to get things done anytime, anywhere on their own terms."

Also see: How Prosight Specialty moved IT to the cloud with AWS

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