Prudential Group Insurance has named Allison Paine Landers VP of digital and customer experience, responsible for leading the design and execution of a digital and customer experience strategy for the carrier. She will also partner with corporate centers across the enterprise to implement a common digital experience.
“As we increasingly examine ways to stand out from our competition, we realize the digital experience and overall customer experience are crucial components in today’s marketplace. It is important for us to stay current, nimble and proactive in this arena and Allison’s expertise will help us to do just that,” says Michelle Crecca, senior vice president of Strategy and Chief Marketing Officer for Prudential Group Insurance, in a statement.
Before joining Prudential, Landers was head of online and tablet banking at TD Bank, where she led a program that enrolled three million U.S. retail and small business customers onto a single digital platform. She also worked at KeyBank in a similar position. She will be based in Roseland, N.J.
[See also: Improving customer experience with telematics]
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