Prudential Retirement, a business unit of Prudential Financial Inc., has launched a mobile-ready website. The retirement literacy website, PreparewithPru.com, delivers relevant content based on life event and age.
Prudential says features of the multilingual site include access to multi-media content, based on life events that include articles, calculators, videos and audio podcasts. The website allows users to share and rate content, and gives plan participants the ability to access content from any mobile device.
“The site, designed for tablets, smart phones and desktop users, is a key first step in Prudential Retirement’s new participant engagement model that aims to motivate participants to more effectively opt-in to their retirement benefits, contribute regularly and drive better retirement outcomes,” says Eric Feige, VP of Prudential Retirement’s digital strategy.
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