I've been in the publishing industry my entire life-literally. Raised by two entrepreneurs who started a family owned publishing company, PCI, in our kitchen. In fact, one of my dad's first ad sales jobs was with an industry publication targeting insurance agents with the initials RN. Sound familiar?Twenty years later, PCI is a thriving publishing firm which now employees more than 30 people and is considered a leading publisher in the telecommunications industry.
Like many companies, some of their products are very successful, while others could use some fine-tuning. A familiar scenario for most companies. So, after many internal changes and product launches over the years, they're now looking to grow through acquisitions and/or market diversification. Sound familiar again. Since they're a smaller company, a well thought out business plan to evaluate their expansion is imperative.
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