The personal auto insurance business has long been extremely competitive, and was the first to be affected by commodification, digitalization and consumerization. These trends have left tier 2 and tier 3 insurers with the arduous task of remaining profitable in an increasingly crowded, price-driven and homogenous market.

Grange Insurance and its subsidiaries offer personal and commercial P&C insurance and sell through independent agents in 13 states: Georgia, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia and Wisconsin. To differentiate itself, Grange has focused on claims to increase customer satisfaction and retention, and has several technology initiatives intended to help achieve those goals.

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