Although success with digital transformation still eludes many organizations, a growing number of firms are embracing the strategy and are assigning a chief digital officer to lead the effort, according to Strategy&, PwC’s strategy consulting business, which recently released its Global Chief Digital Officer Study.

The increase in the number of digital leaders highlights that companies are making a concerted effort toward becoming a more digital organization, and having someone lead that effort is imperative, the study says. This trend is believed to be due to the fact that companies continue to face shifting challenges and have to adapt to changes within the organizational structure.

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