SAP AG has introduced a "Build and Sell" program enabling SAP channel partners to build, market and sell analytic applications using technology from the SAP BusinessObjects portfolio.

According to SAP, channel partners are offered the means to extend their reach through the program by marketing and selling their intellectual property to others with similar needs throughout the SAP ecosystem. This new approach is designed to allow customers to identify and quickly deploy analytic applications that are custom-tailored to their industry needs. While being affordable, it offers fast time-to-value and keeps total cost of ownership low.

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