Many consumers still don’t feel comfortable using mobile insurance applications, which is holding back the apps’ widespread adoption, according to a report from the Deloitte Center for Financial Services. The biggest user concerns, said the Deloitte report, “Mobile Financial Services: Raising the Bar on Customer Engagement,” are a lack of trust in the security of wireless networks and the effectiveness of mobile identification technologies. According to the report, 45 percent of insurance customers said they were either extremely concerned or very concerned about mobile devices’ overall data security.
The report also found that 65 percent of respondents with a life insurance policy were not even sure whether their inusrer offered a mobile app; the same held true for 63 percent of respondents with homeowner’s or renter’s insurance, as well as 57 percent of auto insurance consumers.
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