Strategy Meets Action, an insurance strategic advisory firm, has named Monique Hesseling as partner. Hesseling will lead the expansion of Strategy Meets Action’s (SMA) consulting business, helping insurers to set strategies for growth and efficiency, and aligning investments for advantage via technology and analytics.

Hesseling is knowledgeable about evolving customer behaviors, new products, channels and mobility, SMA said. She also has experience in strategy development, market segmentation, product/service design and development projects, business intelligence initiatives, customer insights efforts and business operations transformation. Hesseling also is experienced at designing and deploying initiatives around telematics, e-cars, cyber-risks, and green propositions.

Hesseling’s prior positions include executive roles in operations, product development, R&D, strategy, and marketing for carriers that include Zurich, Mutual of Omaha, Cigna, ACE and ACORD, SMA said. 

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