Businesses that create personalized experiences by integrating advanced digital technologies and proprietary data are seeing revenues increase by six percent to 10%, according to new research by The Boston Consulting Group.
That’s a rate of increase two to three times faster than those companies that do not create personalized experiences, the study said. Personalization leaders stand to capture a disproportionate share of profits while slow movers will lose customers, share and profits, the firm said.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access