Social media’s become mainstream, and that’s undeniably a good thing for financial institutions in search of a new venue to leverage peer comparisons and other emerging customer service tools. But the downside is as more demographic groups get on board, the fruit starts to hang low for crooks.

Attacks on social media sites will jump in 2010, says data security firm Imperva, which lists social media breaches as one of the top five data security trends for 2010—noting that new and less technically savvy groups are more susceptible to phishing attacks and malware than segments that have actually heard the terms “phishing” and “malware.”

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