Among organizations that have created an office around the chief data officer, three primary business objectives stand out as driving forces. They are to: Improve efficiency (cited by 93 percent of CDOs surveyed by Gartner Group as a primary or secondary objective); increase competitive advantage (cited by 89 percent); and create greater customer intimacy (cited by 88 percent).

Other top driving forces cited were: cost optimization (cited by 83 percent); improving risk management (cited by 82 percent); product innovation (cited by 81 percent); and faster time to market (cited by 74 percent).

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