In kasina’s yet-to-be released 2nd annual study, findings indicate that about 87 percent of asset managers and insurers use LinkedIn, Facebook and Twitter, but very few are experiencing increased sales.
“It’s hard to track how much social media enhances the bottom line,” kasina Research Analyst Jesse Mark told Insurance Networking News. “The biggest benefit is brand awareness and increased engagement, and some firms are using social media to generate leads.”
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