The Hartford Launches Productivity Campaign

The Hartford Financial Services Group Inc. is raising awareness about the impact of absences on worker productivity through its Empty Chair Campaign, a new website that features images of an empty chair, tools, advertising and marketing to symbolize a loss of production as a result of employee absence.
 
Now revamped, the Hartford Productivity Lab features videos addressing the trend of benefits integration, steps to integrate worker's compensation with group disability, and the importance of a return-to-work program in getting employees back in action after a disability, says the Hartford.
 
The Hartford also says the updated website contains industry insights, which detail disability trends for five industries: technology, healthcare, insurance/financial, retail and manufacturing, and a think tank blog with entries from The Hartford's professionals.
 
The remodeled website is described as including new content that can help risk managers to better understand absence management and to emphasize its importance to company leaders. The new "empty chair syndrome" section on The Hartford's Productivity Lab was designed to allow employers ask The Hartford for a complimentary leave management productivity assessment.
 
The Hartford says that in addition to the updated website, its Empty Chair Campaign includes advertising for The Hartford Productivity Advantage, which integrates the insurer's group disability and workers' compensation insurance with its leave management services to help employers minimize lost time while potentially helping productivity.