The Hartford has added Mary Boyd as SVP and head of personal lines direct insurance, effective tomorrow.

The newly created role combines direct sales, marketing and service in one team under Boyd. She last was EVP of ACE Private Risk Services and previously served as chief operating officer and chief administrative officer. She also worked at Explorer Insurance Company and Chubb Group.

The company also added Casey Campbell as SVP of personal lines agency. She last led operations and IT for ACE in Latin America.

“Our Personal Lines business is focused on building momentum and driving profitable growth for The Hartford,” said Ray Sprague, executive vice president of Personal Lines for the company. “Mary and Casey are well-known, accomplished industry leaders who can help us execute this strategy by maximizing our direct business including AARP-branded offerings, and differentiating our agency channel with stronger partnerships that create added value for the organization.”

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