Kasina has named Vanguard, Fidelity, TIAA-CREF, iShares and The Hartford the five most successful users of social media among asset management firms.
Using a 100-point Kasina Social Media Index, the firm gave the assets managers scores of 80 each for Vanguard and Fidelity, 79 for TIAA-CREF, 78 for iShares and 77 for The Hartford. The average firm scored 56, showing how far advanced the top five are, Kasina said.
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