The Insurance App Side of the IBM and Apple Partnership

Apple and IBM have partnered to bring IBM’s big data and analytics capabilities to iPhone and iPad for three insurance-specific mobile applications, including Mobile Sales Agent, Mobile Underwriter and Mobile Claims Adjustor, according to Karen Davis, director of external relations for IBM Global Business Services.

IBM MobileFirst for iOS Solutions for insurance, health care, banking, retail, travel, transportation and telecommunications will become available starting this fall and into 2015, the companies said. The apps will be developed exclusively for iPhone and iPad and feature IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration.

“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Tim Cook, Apple’s CEO. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”

The new IBM MobileFirst for iOS applications will be built in an exclusive partnership that leverages IBM’s big data and analytics capabilities, with more than 100,000 IBM industry and domain consultants and software developers, and Apple’s consumer experience, hardware and software integration and developer platform. The products are intended increase efficiency, effectiveness and customer satisfaction, the companies said. As part of the agreement, IBM will sell iPhones and iPads with the industry-specific solutions to business clients worldwide.

See also: The Mobile Side of Digital: From OK to Great

“Mobility—combined with the phenomena of data and cloud—is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions,” said Ginni Rometty, IBM chairman, president and CEO. “This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM’s leadership in analytics, cloud, software and services. We are delighted to be teaming with Apple, whose innovations have transformed our lives in ways we take for granted, but can’t imagine living without. Our alliance will bring the same kind of transformation to the way people work, industries operate and companies perform.”

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Analytics Digital distribution Mobile technology Claims Data and information management
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