The Premier Insurance Co. Changes Brand Name

Worcester, Mass. — The Premier Insurance Company of Massachusetts, an independent personal auto insurance subsidiary of The Travelers Companies Inc., will change its brand name to Travelers of Massachusetts.

"Travelers is a nationally recognized insurance carrier with a long history of delivering on its promise to policyholders," says Dick Welch, president of Premier Insurance Company, the underwriting company for Travelers of Massachusetts. "Leveraging the strength of the Travelers brand enhances our ability to market products to agents and customers, while solidifying our commitment to the Massachusetts insurance marketplace."

By creating a stronger identity with its parent company, Travelers of Massachusetts hopes to be recognized for other forward-thinking product offerings and services that Travelers is known for, such as its hybrid car discount currently available in other states.

"Travelers of Massachusetts is well-poised to compete for business when the managed competition system takes effect next April and is committed to a smooth transition," says Joseph Lacher Jr., executive VP, Travelers Personal Insurance and Select Accounts. "It's an exciting time for Travelers of Massachusetts. Now more than ever, they have the opportunity to grow their auto business within the Commonwealth."

Source: Business Wire