The
Reader backlash was evident in the comments sections at a variety of news outlets covering the story, including
Allstate has since issued a statement to the public, and has removed the study from its online newsroom.
The insurer released the following statement:
“We recently issued a press release on Zodiac signs and accident rates, which led to some confusion around whether astrological signs are part of the underwriting process.
"Astrological signs have absolutely no role in how we base coverage and set rates. Rating by astrology would not be actuarially sound. We realize that our hard-working customers view their insurance expense very seriously. So do we.
"We deeply apologize for any confusion this may have caused.”
To read the original story posted on INN, click