United Services Automobile Association (USAA) on Tuesday was named one of 10 finalists for Forrester Research’s 2010 Voice of the Customer Awards, which recognize corporate efforts to significantly improve the way a company collects, interprets and react to customer feedback.

The San Antonio-based financial services provider to military families has long been regarded as a customer service champion by users and the industry alike, most recently being described by Insurance Networking News for its social media practices.

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