USAA, the 10th-largest P&C carrier in the U.S., is making quotes and coverage information available via the Google Compare aggregator, launched in California by the search giant in March.

“For those unfamiliar with USAA, this could provide another way for potential members to discover USAA and learn about our competitive products and exceptional customer service,” said Jon-Michael Kowall, assistant vice president, innovation, USAA Property and Casualty Insurance Group.

During Google's initial questioning, "a couple" questions will be asked to determine eligibility for USAA. (Eligibility for USAA products is limited to U.S. military veterans and their families.

If a prospect is eligible, USAA will be included in the list of quotes they receive from Google Compare. Quotes are rated the same way they would be on or the USAA Mobile App. The user can then call USAA to determine eligibility and purchase the policy. 

Check out our previous Google Compare coverage:

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