Competition from outsiders such as Google is causing insurers to take notice of the broader potential in advanced analytics. Insurers have all the data they need to improve the customer experience, and with the right data and tools at their disposal, they can obtain instant customer feedback the way a company like Uber does.

Those were but some of the opinions presenters from Allstate, IBM, and more imparted to an audience of insurance executives at this week’s Insurance Analytics USA Summit in Chicago.

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