Consumers typically have three options for buying insurance online:They can either go directly to a carrier's Web site, an online insurancemall or to the Web site of an Internet-only carrier. For customers of FirstUnion Corp., there soon will be a fourth option.The Charlotte, N.C.-based financial services giant in July acquiredProfessional Direct Agency Inc. after executives concluded that the companyfit within the First Union's strategy of concentrating on high-growthopportunities.

The primary asset that First Union is getting from the $4.3 millioncash deal is the Columbus, Ohio-based company's nationally-licensed onlineinsurance agency,

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access